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Permanent waving is used by men to give their hair:

  1. smoothness

  2. body or fullness

  3. kinkiness

  4. a flat appearance

The correct answer is: body or fullness

Permanent waving can be used by men to give their hair body or fullness, as well as some curl or wave. Option A, smoothness, is incorrect as permanent waving does not produce a smooth appearance, but rather adds texture and volume. Option C, kinkiness, is also incorrect as permanent waving does not create tight or kinky curls, but rather looser waves. Option D, a flat appearance, is incorrect as permanent waving adds texture and volume and would not result in a flat appearance.