Illinois Barber Practice Exam

For advertising to be effective, it should be:

1. Expensive

2. Colorful

3. Repeated

4. Sparse

The correct answer is: Repeated

Effective advertising means that it successfully conveys a message to its intended audience, in order to promote or sell a product or service. This cannot be achieved with just one exposure. Repeated advertising allows for the message to be seen and heard multiple times, helping to create a lasting impression in the minds of the audience. Option A, expensive, is not a determining factor in the effectiveness of advertising. While a larger budget may afford more opportunities for exposure, it does not necessarily mean the message will be more effective. Option B, colorful, may catch the attention of passersby, but it does not guarantee that the message will be effectively conveyed. The content and messaging is more important than the use of color. Option D, sparse, refers to having few exposures or a low level of frequency in advertising. This is not an effective strategy as the message may not reach enough people or be remembered by the audience.